INTERNAL TALK 14 - DESIGN THINKING - NGUYỄN CÔNG TÂM - Nov 8th, 2021

09/ 11/ 2021

Design thinking was presented. This thinking includes 5 steps:

1) Empathize: Research Your Users' Needs

Here, you should gain an empathetic understanding of the problem you’re trying to solve, typically through user research. Empathy is crucial to a human-centered design process such as design thinking because it allows you to set aside your own assumptions about the world and gain real insight into users and their needs.

2) Define: State Your Users' Needs and Problems

It’s time to accumulate the information gathered during the Empathize stage. You then analyze your observations and synthesize them to define the core problems you and your team have identified. These definitions are called problem statements. You can create personas to help keep your efforts human-centered before proceeding to ideation.

3) Ideate: Challenge Assumptions and Create Ideas

Now, you’re ready to generate ideas. The solid background of knowledge from the first two phases means you can start to “think outside the box”, look for alternative ways to view the problem and identify innovative solutions to the problem statement you’ve created. Brainstorming is particularly useful here

4) Prototype: Start to Create Solutions

This is an experimental phase. The aim is to identify the best possible solution for each problem found. Your team should produce some inexpensive, scaled-down versions of the product (or specific features found within the product) to investigate the ideas you’ve generated. This could involve simply paper prototyping.

5) Test: Try Your Solutions Out

Evaluators rigorously test the prototypes. Although this is the final phase, design thinking is iterative: Teams often use the results to redefine one or more further problems. So, you can return to previous stages to make further iterations, alterations and refinements – to find or rule out alternative solutions.

Not only limited its use in design, interestingly the speaker also proposed using this design thinking as a problem solving tool in working enviroment. A lot of questions and cases are raised to explore how plausible this proposal works.

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