EXTERNAL TALK: CROWD PSYCHOLOGY - DR. DUONG NGOC DUNG
Each individual human being always has unique moral qualities, thoughts and actions, which create values and identity characteristics in each person. Based on research, if people stand alone, they still retain those good qualities, what would happen if put them in a frenzied crowd, would they still maintain their usual calm or would they lose their reason for a moment?
Crowd psychology is a psychological effects of chain nature, crowds are always influenced by the unconscious, they behave like primitive people, act instinctively, without the ability to think and reason, but only feel by images, by the association of ideas, they are unstable, erratic, and go from the most hysterical enthusiasm to the most absurdly naive. Besides, because of their condition, these crowds need a leader, who can guide them and give their instincts meaning.
Any psychological effect has two sides: positive and negative:
First, the positive side: when there is a good deed that is spread positively in life or on social networking sites, we can see the response of the online community is very high, it creates a temporary bond and that sometimes helps a person overcome difficulties.
On the negative side: if an event is pushed too far, the crowd can be dominated by deviation, causing big consequences, possibly even killing a person, both figuratively and literally, the riots in the world are partly caused by this crowd psychology effect.
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