INTERNAL TALK 31: THE SCAMPER TECHNIQUE – DR. DUONG NGOC DUNG - APRIL 25, 2022
The SCAMPER Technique is a team brainstorming technique used to develop or improve products or services. SCAMPER is standing for Substitute, Combine, Adapt, Modify/Magnify, Purpose, Eliminate/Minimize and Rearrange/Reverse.
Substitute: The substitute technique focuses on the parts in the product, service or solution that can be replaced with another. During this part of the discussion the meeting attendees focus on making decisions to substitute part of the process with another.
Combine: The combine technique tends to analyze the possibility of merging two ideas, stages of the process or product in one single more efficient output. In some cases, combining two innovative ideas can lead to a new product or technology which leads to market strength. For example, merging phone technology with digital cameras produced a new revolutionary product in the telecommunications industry.
Adapt: Adapt refers to a brainstorming discussion that aims to adjust or tweak product or service for a better output. This adjustment can range between minor changes to radical changes in the whole project. Adaption is one of the efficient techniques to solve problems through enhancing the existing system.
Modify, Magnify, maximize, minimize: The modify technique refers to changing the process in a way that unleashes more innovative capabilities or solves problems. This change is more that just adjustment as it focuses on the overall process. In this sense, it can target reducing the project’s process or change our perspective of how to look at the problem.
Put to another use (purpose): This technique concerns how to put the current product or process in another purpose or how to use the existing product to solve problems. For example, this technique can be used to learn how to shift an existing product to another market segment or user type.
Eliminate or minimize: As the name implies, this technique aims to identify the parts of the process that can be eliminated to improve the process product or service. It also helps to explore the unnecessary parts of the project.
Reverse, reengineer, or rearrange: Finally, the reverse or rearrange technique aims to explore the innovative potential when changing the order of the process in the production line. Reversing the process or part of it can help solving problems or produce more innovative output.
Please watch the video of this talk: